Spatial design for a running event and launch series by Adidas, celebrating the concept of
SUPERCOMFORT in a light-hearted and playful manner.
Visitors were invited to experience the new product through an ASMR installation set within a monochrome landscape of soft cushions, curtains, and carpets.
Credits:
Agency: Attitude Studios
Spatial Design: Vanessa Heepen, Julia Hartmeyer
Production: Vanessa Beatt
Foam Objects: Simon Stanislawski
Light Design: Stefan Damnig / prsmc
Photography: Antonio Pedro
Food: Tamara Pešić / A pinch of salt
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